Every idea worth pursuingdeserves to be built with care.
Build, don't watch
We join as members of the project team, own concrete deliverables, and share goals and risks with the founding team.
Engineering first
Senior engineers lead architecture and security on every project, so the product holds up to real users and real markets.
Long-term commitment
Launch is only the beginning. We keep investing in growth, fundraising and ecosystem partnerships until the project can stand on its own.
How we work
Results first
We let shippable products and real data speak, not reports and decks.
Candid and direct
When something is wrong, we say so right away, including recommending a change of direction or even a pause.
Founder-led
We bring judgment and execution, but founders always set the direction.
Security is non-negotiable
No deadline pressure can bypass security review. This is a principle we will not compromise on.
How we differ from traditional incubators
Traditional incubators offer space, courses and investor networks. Beyond that, we provide execution directly.
| Traditional incubators | notalabs | |
|---|---|---|
| Engagement | Mentoring and periodic office hours | Embedded team delivering inside the project |
| Technical support | Referrals to outsourcing or third-party services | Studio engineering team leads architecture and development |
| Product and brand | Frameworks and courses | Design, brand and website delivered directly |
| Security | Typically not covered | Code review and security testing before launch |
| Timeline | Fixed cohort, graduation at the end | Staged progress, with ongoing support after launch |
| Exchange resources | Typically not covered | NodeXX listing review track and liquidity introductions |
Core team
Drawn from public chains, exchanges, leading wallets and investment firms, with over eight years of industry experience on average.
Ethan Wei
Managing PartnerA decade in entrepreneurship and investing; leads project selection and capital partnerships.
Mira Chen
Tech LeadFormer public-chain core developer; leads architecture review and smart contract security.
Leo Park
Head of ProductPreviously led product at a top wallet, taking the team from zero to one in product design.
Sora Tanaka
Head of DesignBrand and interaction designer who builds complete visual systems for portfolio projects.
Daniel Ng
Growth LeadFocused on Web3 community growth; has led the cold start of multiple communities with millions of users.
Aria Lim
Head of Capital MarketsLeads fundraising support, exchange relations and liquidity strategy.
Backed by NodeXX
notalabs is backed by NodeXX, a digital asset trading platform. We run our incubation business independently while opening NodeXX ecosystem resources to our portfolio projects: a listing review track, liquidity solution introductions, and exchange user reach and joint campaigns.
Visit NodeXX →